001 avmolOPAC2008-1530
100 $aEngel, James
245 $aPromotion strategy $bmanaging the marketing communications process $cJames Engel, Martin Warshaw, Thomas Kinnear
260 $aHomewood $bIrwin $c1987
300 $a621 s. $c24 cm
650 $aStrategia
700 $aWarshaw, Martin
700 $aKinnear, Thomas
920 $a0-256-03643-8