Perspectives on branding / Jason I. Miletsky, Genevieve Smith
Boston, Mass. : Course Learning, c2009. - xvi, 276 p. ; 23 cm
Includes index
ISBN 9781598638721 (pbk.). - 1598638726 (pbk.)

Branding (Marketing) ; Brand name products ; Branding (Marketing) - Case studies ; Brand name products - Case studies

658.827