Uwagi:

acquire 2 shelf copies $xSel/ddw, 2017-02-08. - rm04 2017-02-14 z-processor $irm04 2017-02-14 Copy 1 to BusRR. - Previous editions written solely by Blythe. - Includes bibliographical references and index. - Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix -- The Decision Making Process and Brand Interaction -- Innovation and Digital Technologies -- Consumption in B2C VS. B2B -- Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Part 3: Sociological Issues in Consumer Behaviour. Reference Groups -- Age, Gender and Familial Roles -- Culture and Class -- Ethical Consumption -- Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour. - pc17 2016-05-05 xn11 2017-02-13 1 copy rec'd., to USASH