001 avmolOPAC2008-5114
080 $a658.4/038
100 $aMarr, Bernard,
245 $aData strategy $bhow to profit from a world of big data, analytics and the internet of things $cBernard Marr
260 $aLondon $bKogan Page $c2017
300 $aix, 186 pages $c23 cm
500 $aIncludes bibliographical references and index. - About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index
650 $aBusiness information services
650 $aBig data
650 $aInternet rzeczy
650 $ainternet of things
920 $a9780749479855 (pbk.)