Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. - 3rd ed.[rev.]
Homewood, Il. : Irwin, 1990. - XVIII, [2], 742 s. : rys., wykr. ; 24 cm + 2 dysk
(The Irwin Series in Marketing)
Indeks. - CDMARC Bib
ISBN 0-256-07898-X

Marketing - metody