001 avmolOPAC2008-1021
100 $aCravens, David W.
245 $aStrategic marketing management cases and applications $cDavid W. Cravens, Charles W. Lamb, Jr
250 $a3rd ed.[rev.]
260 $aHomewood, Il. $bIrwin $c1990
300 $aXVIII, [2], 742 s. $brys., wykr. $c24 cm $e2 dysk
440 $aThe Irwin Series in Marketing
500 $aIndeks. - CDMARC Bib
650 $aMarketing $xmetody
700 $aLamb, Charles W. (1944- )
920 $a0-256-07898-X