001 avmolOPAC2008-1366
100 $aLilien, Gary
245 $aMarketing models $cGary Lilien, Philip Kotler, Sridhar Moorthy
260 $aEnglewood Cliffs $bPrentice-Hall International $c1992
300 $a803 s. $c23 cm
650 $aMarketing
700 $aKotler, Philip (1931- ).
700 $aMoorthy, Sridhar
920 $a0-13-561929-7