001 avmolOPAC2008-1519
100 $aMcCarthy, Jerome
245 $aBasic marketing $cJerome McCarthy, William Perreault
260 $aHomewood $bRichard D. Irwin $c1987
300 $a35 s. $c23 cm
650 $aMarketing
700 $aPerreault, William
920 $a0-256-05985-3