001 avmolOPAC2008-1520
100 $aMcCarthy, Jerome
245 $aBasic marketing $ba managerial approach $cJerome McCarthy, William Perreault
260 $aHomewood $bRichard D. Irwin $c1987
300 $a749 s. $c24 cm
650 $aMarketing
700 $aPerreault, William
920 $a0-256-03649-7

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