001 avmolOPAC2008-2101
100 $aPilditch, James
245 $aWinning ways $bhow 'winning' companies create the products we all want to buy $cJames Pilditch
260 $aLondon $bHarper & Row, Publishers $c1987
300 $a273 s. $c24 cm
650 $aMarketing
920 $a0-06-318391-9