001 avmolOPAC2008-2256
100 $aPilditch, James
245 $aWinning ways $bhow to companies create the products we all want to buy $cJames Pilditch
250 $a2nd edition
260 $aLondon $bMercury $c1989
300 $a302 s. $c23 cm
650 $aMarketing
920 $a1-85252-042-6