The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer. - 4 wyd.
Londyn : Kogan Page, 2008. - xv, 560 s. ; 25 cm
Includes bibliographical references (p. [531]-544) and index
ISBN 9780749450854 (alk. paper). - 0749450851 (alk. paper)

Marka produktu - zarządzanie

658.8/343