001 avmolOPAC2008-4123
080 $a658.8/343
100 $aKapferer, Jean-Noel.
245 $aThe new strategic brand management $bcreating and sustaining brand equity long term $cJean-Noel Kapferer
250 $a4 wyd.
260 $aLondyn $bKogan Page $c2008
300 $axv, 560 s. $c25 cm
500 $aIncludes bibliographical references (p. [531]-544) and index
650 $aMarka produktu $xzarządzanie
920 $a9780749450854 (alk. paper). - 0749450851 (alk. paper)