001 avmolOPAC2008-4406
100 $aSpiller, Lisa.
245 $aContemporary direct & interactive marketing $cLisa Spiller, Martin Baier
250 $a2 ed.
260 $aBoston $bPearson Education $c2010
300 $axvii, 477 s. $c24 cm
650 $aMarketing interaktywny
650 $aInteractive marketing
700 $aBaier, Martin.
920 $a978-0-13-509316-0