Tytuł:
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Autor:
Wydanie:
12th ed
Wydano:
Boston : Prentice Hall , c2010
Opis fizyczny:
xi, 708 s.
ISBN:
9780136107064 (casebound : alk. paper). - 0136107060 (casebound : alk. paper)
Hasła przedmiotowe:
UKD:
Uwagi:
Includes bibliographical references and index. - Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy
Nr Inw. | Sygnatura | Status | |
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2475 | Dostępna |