Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed
Boston : Prentice Hall, c2010. - xi, 708 s.
Includes bibliographical references and index. - Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy
ISBN 9780136107064 (casebound : alk. paper). - 0136107060 (casebound : alk. paper)

Marketing - Decision making - Case studies ; Marketing - Management - Case studies ; Marketing - Podejmowanie decyzji

658.8/02