001 avmolOPAC2008-4417
080 $a658.8/02
100 $aKerin, Roger A.
245 $aStrategic marketing problems $bcases and comments $cRoger A. Kerin, Robert A. Peterson
250 $a12th ed
260 $aBoston $bPrentice Hall $cc2010
300 $axi, 708 s.
500 $aIncludes bibliographical references and index. - Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy
650 $aMarketing $xDecision making $xCase studies
650 $aMarketing $xManagement $xCase studies
650 $aMarketing $xPodejmowanie decyzji
700 $aPeterson, Robert A. 1944-
920 $a9780136107064 (casebound : alk. paper). - 0136107060 (casebound : alk. paper)