001 avmolOPAC2008-4418
080 $a658.827
100 $aMiletsky, Jason I.
245 $aPerspectives on branding $cJason I. Miletsky, Genevieve Smith
260 $aBoston, Mass. $bCourse Learning $cc2009
300 $axvi, 276 p. $c23 cm
500 $aIncludes index
650 $aBranding (Marketing)
650 $aBrand name products
650 $aBranding (Marketing) $xCase studies
650 $aBrand name products $xCase studies
700 $aSmith, Genevieve.
920 $a9781598638721 (pbk.). - 1598638726 (pbk.)