The advertising handbook / [edited by] Helen Powell ... [et al.]. - 3rd ed
London : Routledge, 2009. - xi, 247 p. ; 24 cm
(Media practice)
Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002. - Includes bibliographical references and index
ISBN 9780415423120 (hardback : alk. paper). - 0415423120 (hardback : alk. paper). - 9780415423113 (pbk. : alk. paper). - 0415423112 (pbk. : alk. paper)

Advertising - Handbooks, manuals, etc

659.1