001 avmolOPAC2008-4420
080 $a659.1
100 $aPowell, Helen.
245 $aThe advertising handbook $c[edited by] Helen Powell ... [et al.]
250 $a3rd ed
260 $aLondon $bRoutledge $c2009
300 $axi, 247 p. $c24 cm
440 $aMedia practice
500 $aRev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002. - Includes bibliographical references and index
650 $aAdvertising $xHandbooks, manuals, etc
920 $a9780415423120 (hardback : alk. paper). - 0415423120 (hardback : alk. paper). - 9780415423113 (pbk. : alk. paper). - 0415423112 (pbk. : alk. paper)