Aaker, David A |
Brand leadership / David A. Aaker, Erich Joachimsthaler
New York : Free Press, 2000. - xii, 351 p. ; 25 cm
Includes bibliographical references (p. 331-335) and index
ISBN 0684839245
Brand name products - United States - Management
658.8/27
New York : Free Press, 2000. - xii, 351 p. ; 25 cm
Includes bibliographical references (p. 331-335) and index
ISBN 0684839245
Brand name products - United States - Management
658.8/27
Nr Inw. | Sygnatura | Status | |
---|---|---|---|
2479 | Dostępna |