001 avmolOPAC2008-4421
080 $a658.8/27
100 $aAaker, David A.
245 $aBrand leadership $cDavid A. Aaker, Erich Joachimsthaler
260 $aNew York $bFree Press $c2000
300 $axii, 351 p. $c25 cm
500 $aIncludes bibliographical references (p. 331-335) and index
650 $aBrand name products $xUnited States $xManagement
700 $aJoachimsthaler, Erich, 1956-
920 $a0684839245