001 avmolOPAC2008-4423
100 $aMegicks, Phil
245 $aCIM coursebook: The marketing planning process $cPhil Megicks, Ray Donnelly
260 $aAmsterdam $bElsevier $c2009
300 $axv, 240 s. $c25 cm
700 $aDonnelly, Ray
920 $a978-1-85617-716-0