001 avmolOPAC2008-4426
080 $a658.8
100 $aRitchie, Chris, 1962-
245 $aMarketing $cChris Ritchie
260 $aHarlow, England $bFT Prentice Hall $c2009
300 $axix, 228 s. $c24 cm
440 $aFast track to success
500 $aIncludes bibliographical references and index
650 $aMarketing $xManagement
650 $aMarketing
920 $a9780273721802 (pbk. : alk. paper)