001 avmolOPAC2008-4429
080 $a658.8
100 $aDoyle, Peter
245 $aMarketing management and strategy $cPeter Doyle, Phil Stern
250 $a4 ed.
260 $aNew York $bFT Prentice Hall $c2006
300 $axii, 446 s. $c27 cm
500 $aIncludes bibliographical references and index
650 $aMarketing
650 $aMarketing $xManagement
700 $aStern, Phil
920 $a978-0-273-69398-7