What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan
London : Penguin Books, 2009. - 176 s. ; 20 cm
Includes index. - The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- Developing the value creation sales force -- Making the sale -- Sustaining the process -- Taking value creation selling to the next level
ISBN 978-0-141-03687-8

Sales management ; Selling ; Customer relations

658.85