001 avmolOPAC2008-4433
080 $a658.85
100 $aCharan, Ram.
245 $aWhat the customer wants you to know $bhow everybody needs to think differently about sales $cRam Charan
260 $aLondon $bPenguin Books $c2009
300 $a176 s. $c20 cm
500 $aIncludes index. - The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- Developing the value creation sales force -- Making the sale -- Sustaining the process -- Taking value creation selling to the next level
650 $aSales management
650 $aSelling
650 $aCustomer relations
920 $a978-0-141-03687-8