001 avmolOPAC2008-4435
080 $a658.8/27
100 $aMorgan, Adam.
245 $aEating the big fish $bhow challenger brands can compete against brand leaders $cAdam Morgan
250 $a2nd ed., [Rev. & expanded]
260 $aHoboken, N.J. $bWiley $cc2009
300 $axxiv, 336 s. $c24 cm
500 $aIncludes bibliographical references (p. 315-319) and index
650 $aProduct management
650 $aBrand name products $xManagement
650 $aNew products
920 $a9780470238271 (cloth). - 0470238275 (cloth)