Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer
Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xvii, 265 s. ; 23 cm
Includes indexes. - Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence
ISBN 0-13-714584-5

Business planning ; Entrepreneurship ; New business enterprises - Planning ; Small business - Planning

658.4/01