Marketing communications : interactivity, communities, and content / Chris Fill. - 5th ed
Harlow, England : Prentice Hall/ Financial Times, 2009. - xxxvii, 958 s.
Includes bibliographical references and index
ISBN 9780273717225 (pbk. : alk. paper)

Communication in marketing ; Marketing channels ; Sales promotion ; Komunikowanie marketingowe

658.8/02