001 avmolOPAC2008-4496
080 $a658.8/02
100 $aFill, Chris.
245 $aMarketing communications $binteractivity, communities, and content $cChris Fill
250 $a5th ed
260 $aHarlow, England $bPrentice Hall/ Financial Times $c2009
300 $axxxvii, 958 s.
500 $aIncludes bibliographical references and index
650 $aCommunication in marketing
650 $aMarketing channels
650 $aSales promotion
650 $aKomunikowanie marketingowe
920 $a9780273717225 (pbk. : alk. paper)