Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. - 2nd ed
Chichester, England : John Wiley & Sons, c2008. - xii, 367 p. : ill. (some col.), plans ; 26 cm
acquire 2 shelf copies $xpolicy default. - se38 2008-07-22 $ise38 2008-07-22 $ese38 2008-07-22 to Dewey aa19 2008-07-22 xe05 2009-01-06 1 copy rec'd., to CIP ver xj05 2009-01-12 Z-CipVer $gxj05 2009-01-12 (telework) to BCCD. - Includes bibliographical references and index
ISBN 9780470773147 (cloth). - 0470773146 (cloth)

Marketing - Management ; Corporations - Valuation

658.8