Marketing research with IBM SPSS statistics : a practical guide / Karine Charry, Kristof Coussement, Nathalie Demoulin and Nico Heuvinck
New York : Routledge, 2016. - 250 s. ; 25 cm.
Includes bibliographical references and index
ISBN 9781472477453 (hardback : alk. paper)

Marketing - badania ; Metody badań

658.8/30285555