Uwagi:

acquire 2 shelf copies $xpolicy default $eclaim1 2017-02-28. - rn13 2016-09-19 $irn13 2016-09-19 (telework) $wxm06 2016-09-19. - Includes bibliographical references and index. - Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom -- Marketing research methods for market sensing -- Market sensing using images and emotional scaling / Charles Hancock and David Longbottom -- Discourse analysis: using talk and text / Lesley Crane -- Consumer ethnography / Ian Churm -- Social media networks : on-line data sources / Annmarie Hanlon -- Using narrative and story telling in research / Alison Lawson -- Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait -- Understanding customer journey through the prism of service design methodology / Polina Baranova -- Presenting your research and research ethics -- Communicating your research / Alison Lawson and Maria Potempski -- Research ethics / Simon Dupernex. - Nicola Cupit; phone: +44-2070175908; email: nicola.cupit@tandf.co.uk; bc: nicola.cupit@tandf.co.uk