001 avmolOPAC2008-5000
100 $aEast, Robert.
245 $aConsumer behaviour $bapplications in marketing $cRobert East, Jaywant Singh, Malcolm Wright
250 $a3rd edition
260 $aLodnon ; London $bSAGE Publications $c2017
300 $a368 s $c23 cm.
920 $a9781473919501 (alk. paper)