Tytuł:
Social media marketing / Tracy L. Tuten & Michael R. Solomon
Autor:
Wydanie:
2nd edition
Wydano:
Los Angeles [i inne] : SAGE Publications , 2015
Opis fizyczny:
xiv, 332 pages : illustrations (some color) ; 23 cm
ISBN:
9781473913011
Hasła przedmiotowe:
Uwagi:
Includes bibliographical references and index. - Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics
Nr Inw. | Sygnatura | Status | |
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2887 | Dostępna |