Tytuł:
Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Autor:
Wydanie:
First edition
Opis fizyczny:
xix, 262 pages ; 24 cm
ISBN:
9780062435613. - 0062435612
Hasła przedmiotowe:
UKD:
Adnotacje:
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs
| Nr Inw. | Sygnatura | Status | |
|---|---|---|---|
| 2905 | Dostępna |