Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. - First edition
xix, 262 pages ; 24 cm
ISBN 9780062435613. - 0062435612

Creative ability in business ; Customer services ; Success in business ; BUSINESS & ECONOMICS - Research & Development ; BUSINESS & ECONOMICS - Consumer Behavior ; BUSINESS & ECONOMICS - Industries - Service ; Creative ability in business ; Customer services ; Success in business
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs
658.4