001 avmolOPAC2008-5021
080 $a658.4
100 $aChristensen, Clayton M.,
245 $aCompeting against luck $bthe story of innovation and customer choice $cClayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
250 $aFirst edition
300 $axix, 262 pages $c24 cm
520 $aPresents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs
650 $aCreative ability in business
650 $aCustomer services
650 $aSuccess in business
650 $aBUSINESS & ECONOMICS $xResearch & Development
650 $aBUSINESS & ECONOMICS $xConsumer Behavior
650 $aBUSINESS & ECONOMICS $xIndustries $xService
650 $aCreative ability in business
650 $aCustomer services
650 $aSuccess in business
700 $aHall, Taddy, author.
700 $aDillon, Karen (Editor), author.
700 $aDuncan, David S., author.
920 $a9780062435613. - 0062435612