001 avmolOPAC2008-5025
080 $a658.8
100 $aKotler, Philip.
245 $aMarketing management $cPhilip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College
250 $a15 [edition]
260 $aHarlow $bPearson $c2016
300 $axxii, 692 pages,118 variously numbered pages $bcolor illustrations $c29 cm
650 $aMarketing $xManagement
700 $aKeller, Kevin Lane, 1956-
920 $a9781292092621