Tytuł:
Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Autor:
Wydanie:
2nd
Wydano:
London and New York : Routledge , 2018
Opis fizyczny:
185 s. ; 20 cm
ISBN:
9780415826914
Hasła przedmiotowe:
UKD:
Uwagi:
Earlier edition: 2009. - Includes bibliographical references and index. - Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace
Nr Inw. | Sygnatura | Status | |
---|---|---|---|
2910 | Dostępna |