Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis. - 2nd
London and New York : Routledge, 2018. - 185 s. ; 20 cm
Earlier edition: 2009. - Includes bibliographical references and index. - Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace
ISBN 9780415826914

Marketing ; Consumer behavior ; Zachowania konsumentów

658.8