001 avmolOPAC2008-5026
080 $a658.8
100 $aParsons, Elizabeth,
245 $aContemporary issues in marketing and consumer behaviour $cElizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
250 $a2nd
260 $aLondon and New York $bRoutledge $c2018
300 $a185 s. $c20 cm
500 $aEarlier edition: 2009. - Includes bibliographical references and index. - Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace
650 $aMarketing
650 $aConsumer behavior
650 $aZachowania konsumentów
700 $aMaclaran, Pauline, author.
700 $aChatzidakis, Andreas, author.
920 $a9780415826914