001 avmolOPAC2008-5099
100 $aKotler, Philip (1931- ).
245 $aH2H Marketing $bhe Genesis of human-to-Human Marketing
260 $aCham $bSpringer $c2021
300 $a267 s. $bil. $c24cm
650 $aMarketing
700 $aPfoertsch, Waldemar
700 $aUwe Sponholz
920 $a9783030595302