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Data strategy : how to profit from a world of big data, analytics and the internet of things / Bernard Marr 



London : Kogan Page , 2017 

Opis fizyczny:
ix, 186 pages ; 23 cm 

9780749479855 (pbk.) 

Hasła przedmiotowe:


Includes bibliographical references and index. - About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index 
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