Data strategy : how to profit from a world of big data, analytics and the internet of things / Bernard Marr
London : Kogan Page, 2017. - ix, 186 pages ; 23 cm
Includes bibliographical references and index. - About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index
ISBN 9780749479855 (pbk.)

Business information services ; Big data ; Internet rzeczy ; internet of things

658.4/038