Ariely, Dan |
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - [2] revised and expanded edition
New York : Harper, c2009. - xxii, 353 p. : ill. ; 20 cm
acquire 1 shelf copy $xpolicy default. - acquire 2 shelf copies $xpolicy default. - pv15 2008-05-28 z-processor (2 copies) HAND CARRY to SSCD $ise38 2008-05-29 $ese38 2008-05-29 to Dewey (hand carry) aa17 2008-06-16. - Includes bibliographical references (p. [259]-267) and index. - 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
ISBN 9780007256532
Decision making ; Economics - Psychological aspects ; Consumer behavior ; Decision making ; Thought and thinking ; Reasoning ; Economics - Psychological aspects ; Consumers ; Zachowania konsumentów ; Konsumenci (ekon.) - psychologia ; Decyzje ; Ekonomia - aspekt psychologiczny
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
153.8/3
New York : Harper, c2009. - xxii, 353 p. : ill. ; 20 cm
acquire 1 shelf copy $xpolicy default. - acquire 2 shelf copies $xpolicy default. - pv15 2008-05-28 z-processor (2 copies) HAND CARRY to SSCD $ise38 2008-05-29 $ese38 2008-05-29 to Dewey (hand carry) aa17 2008-06-16. - Includes bibliographical references (p. [259]-267) and index. - 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
ISBN 9780007256532
Decision making ; Economics - Psychological aspects ; Consumer behavior ; Decision making ; Thought and thinking ; Reasoning ; Economics - Psychological aspects ; Consumers ; Zachowania konsumentów ; Konsumenci (ekon.) - psychologia ; Decyzje ; Ekonomia - aspekt psychologiczny
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
153.8/3
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|---|---|---|---|
| 2989 | Dostępna | ||
| 2990 | Dostępna |