001 avmolOPAC2008-5150
080 $a658.4012
100 $aOsterwalder, Alexander,
245 $aValue proposition design $bhow to create products and services customers want $cwritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos
260 $aHoboken, N.J. $bJohn Wiley & Sons $c2014
300 $axxv, 290 pages $bcolor illustrations $c19 x 24 cm
440 $aStrategyzer series
500 $aIncludes index. - Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce
520 $aThe book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com
650 $aCustomer services $xManagement
650 $aQuality control
650 $aProduction management $xQuality control
650 $aBusiness planning
650 $aStrategic planning
650 $aCustomer relations
700 $aPigneur, Yves, author.
700 $aBernarda, Gregory, author.
700 $aSmith, Alan, author.
920 $a9781118968055 (pbk.). - 1118968050 (pbk.)